Karl Lagerfeld

In 2020, Karl Lagerfeld asked us to shoot its Spring/Summer 2020 sneakers and shoes for social media.

The question was how to grab people's attention while bringing together the graphic, modern side of the Bauhaus and the Parisian side of the house.

We like pulling art history into our work and bending it a little. So we played on contrast, mixing studio shots with lifestyle images taken in the brand's private mansion in Saint-Germain-des-Prés.

We designed and built geometric volumes inspired by the Bauhaus, and placed them physically in the scenes. We worked a lot on levitation and drop shadows, and on movement, so that models and objects always seem to be floating. We also used the Bauhaus primary colors and let the raw materials show, the leather of the sneakers, the wood of the parquet.