The Context
Terre de Mars is a natural cosmetics house developing a range of skincare and hygiene products made in France.
For their two new shampoos, 044 and 046, they wanted to enrich their image library with lifestyle and atmospheric visuals to be used in their newsletters, product launches, and social media channels.
They provided us with their brand identity, a moodboard of their aesthetic universe, and two high-definition, white-background packshots. With no strict creative direction imposed, it was up to us to offer our own interpretation of their mineral and natural DNA.
How It Works
La Factory is our dedicated service designed for brands with recurring needs for lifestyle visuals, without having to set up a full-scale photo production every single time.
The process is intentionally simple. You send us your packshots along with any brand assets you have (identity, moodboards, references).
We take full charge of the creative interpretation, environment design, and product integration.You receive 5 finished visuals in 72 hours.
No creative brief to build, no production to organize, no set design to map out. This is exactly what we did for Terre de Mars, starting solely from their brand identity and two white-background packshots.
The Result
Five distinct universes created from just two white-background packshots: a mineral Mediterranean coast, a snowy mountain, a mossy forest floor, a wave at sunset, and a blooming Provençal scrubland. Each visual builds a credible, narrative context around the product, ready to be utilized across various channels.
"Using just two white-background packshots, the team at La Factory by Souffle delivered five custom lifestyle visuals in 72 hours, perfectly aligning with our brand identity. A massive time-saver and a huge step up in quality for our launches."
— Poulad Djamali, CEO of Terre de Mars
Ready to discuss your project?
La Factory is tailored for brands that need regular lifestyle imagery and want a partner capable of delivering fast, without ever sacrificing quality.
To see what we can do for your products, get in touch with us.