About

The studio

Co-founded in 2017 by artists and creative directors Sophie Cuffia and Richard Dell’aiera, Souffle is an independent creative studio working where artistic inquiry meets commissioned craft. We shape sensory visual worlds for luxury, beauty, culture, gastronomy, and spirits houses.

Our practice is rooted in a fascination with light, physical matter, and cinema. Drawing on film, painting, design, and literature, we allow distinct sensibilities to collide until a singular form emerges. Moving fluidly between self-initiated works and commissions has always defined us, each continuously informing the other.

We do not separate culture from craft, or thinking from making: context always precedes form. Working with brands has confirmed that longevity rarely comes from chasing the moment, but from cultural grounding and the depth of the narrative a house builds.

Whether partnering with heritage houses or emerging names, our approach remains strictly concept-driven. Research and language carry as much weight in our process as the image itself, the exact point where thought and intention meet. Over the years, our practice has expanded from precision still-life photography into live-action filmmaking, tabletop direction, and complete narrative world-building.

We move freely across mediums, pairing camera craft with traditional finishing, digital compositing, and generative tools. Guiding every production from first intuition to final frame, we pursue a tactile, sensory approach to image-making, conceived not merely to be seen, but felt.

Capabilities

Creative & Art Direction
Brand Narrative, Visual Identity, Campaign Concept & World-Building.

Film & Photography
Live-Action, Tabletop Direction, Still-Life & Cinematography.

Post-Production & Hybrid Image-Making
Creative Retouching, Colour Grading, Advanced Compositing & Generative Systems.